StoryBrand - 7 Simple Steps to Make Your Brand Stand Out


James Parker

5 min read

Have you ever felt that your business's message wasn't getting through to your customers?

You're not alone. Many businesses struggle with this, but the good news is that there is a solution.

In this post, I'll show you how to use Donald Miller's StoryBrand framework. It will help clarify your message and engage your customers like never before. Let's dive right in.

1. The Character (Customer)

Understanding Your Customer's Needs and Desires

The first step in the StoryBrand process is to identify who your customer is and what they want. This requires empathy and understanding of their needs and desires.

2. The Problem

Pinpointing Your Customer's Struggles

Next, you need to identify the problem that your customer is facing. This could be a specific challenge they're trying to overcome or a need they're trying to fulfill.

3. The Guide (Your Business)

Positioning Your Business as the Guide

This step is about positioning your business as the guide that will help the customer overcome their problem. Show them that you have the experience and expertise to help them succeed.

4. The Plan

Outlining a Clear Plan for Success

Once you've established yourself as the guide, you need to provide a clear and actionable plan that will help the customer achieve their goal. This should be simple and easy to understand.

5. The Call to Action

Encouraging the Customer to Take the Next Step

The next step is to call the customer to action. Tell them exactly what they need to do to solve their problem or achieve their goal.

6. Avoiding Failure

Showing the Consequences of Inaction

In this step, you need to show the customer what could happen if they don't act. What will they miss out on? What problems could they face? This is about creating urgency.

7. Achieving Success

Painting a Picture of Success

Finally, you need to show the customer what success looks like. Paint a vivid picture of what their life or business will look like once they've solved their problem or achieved their goal.

Remember, clarifying your message and engaging your customers is key to building a successful business.

Now, I'd like to hear from you. Which strategy from the StoryBrand framework are you going to try first? Leave a comment below and let me know